This Michaels display is going viral for the gayest reason

You may have heard of Christmas in July, but have you heard of lesbian Halloween in July?

If not, prepare yourself for a wonderful shock. Michaels is officially one of the girls. Which, I mean, we definitely knew. After one intrepid Michaels explorer noticed an entire section of the store decked out in what can only be described as lesbian flag chic, things got very, very gay in the comments.

@gameykatie

this was in the front of the store #lesbianhalloweeenatmichals #lesbian #halloween #michaels #lesbianhalloween

♬ original sound – gameykatie

Culture, unfiltered

Twice a week, our newsletter will bring you the pulse of queer culture, from the tastemakers to the groundbreakers.

“Why is it lesbian Halloween at Michaels?” The original poster, user @gameykatie, asked. And honestly, that is the best and only way to describe this aesthetic. “They have gay Phoebe Bridgers ghosts that are gay,” she noted.

Related

Almost 50% of Gen Z identifies as “not fully straight”

44% of survey participants defined themselves as queer

They certainly do, and it’s no accident. Apparently the combination of the lesbian flag colors (pink, orange, light pink, white, magenta) along with a witchy aesthetic is a distinct Michaels feature called “Hippie Hallow,” it’s also canonically and unequivocally gay rights. It simply is.

The brand even commented on the video, stating: “we love your take on hippie hallow🧡🩷”

You call it Hippie Hallow, we call it femme flagging. We call it Shakira’s album art. We call it for the girls only.

Does she…you know…shop at the Hippie Hallow section of Michaels?

@laurenquigleycreations

@Michaelsstores is COMING IN 👻 💕🧡 with the new Hippie Hallow collection! It’s just the right amount of disco, pink &&& Spooky! Watch as I decorate my studio for #Summerween ! I’m definitely a pink kinda spooky girl, what about you? Will you be snagging anything from the Hippie Hallow collection this year?! #michaelshalloween #michaelsstores #makeitwithmichaels

♬ original sound – Lauren Quigley- FUNctional ART

I mean sure, technically a straight person could find themselves in the market for light pink, coffin-shaped shelving. But let’s be real. This is pure sapphic bait! And as marketing tactics go, it’s pretty brilliant.

Related

Is Julia Fox masc? The internet isn’t sure

Fox’s latest look features a cut-off tee and jean shorts, sparking a debate about lesbian style.

“It’s always lesbian halloween at Michaels,” one commenter wrote under the original video. “literally fell in love in october,” another wrote, referencing the girlinred song.

“i’m waiting for bisexual easter,” another user wrote. Same, friend. Same.